You’ve likely heard it a million times before: the money is in the list. But what does that actually mean? In short, it means that the most valuable asset your business has is its email list—a list of people who have given you their permission to contact them directly with offers, updates, and promotions.
An email list allows you to build a relationship with your customers and create a direct line of communication, which is why it’s so important. In this blog post, we’re going to dive into everything you need to know about Consumer Email & Mailing List email marketing, from why you need it to how to get started. Keep reading to learn more!
What Is Email Marketing?
Email marketing is the process of sending out targeted, personalized emails to a group of consumers with the goal of driving some sort of desired action. That action could be anything from making a purchase to signing up for a newsletter or leaving a review.
The key word here is “targeted.” Unlike traditional mass marketing techniques like television or radio ads—which blast the same message out to everyone regardless of whether they’re interested—email marketing allows businesses to send out highly personalized messages to individuals on their list who are more likely to be interested in what they have to say.
Not only is email marketing more targeted, but it’s also more affordable than other marketing techniques. In fact, email is one of the most cost-effective ways to reach your target audience. And when done correctly, it can result in some serious ROI. According to one study, email marketing generates an average ROI, which is nearly double the ROI of social media, paid search, or display ads.
Why You Need Email Marketing
By now, we hope we’ve convinced you that email marketing is a powerful tool that all businesses should be using as part of their marketing mix. But in case you need even more convincing, here are four reasons why your business needs email marketing:
- It’s personal Sending someone an email feels much more personal than seeing an ad on TV or scrolling through their social media feed. By sending targeted emails to consumers on your list, you can build a relationship with them and create a loyal customer base.
- It’s cost effective Like we mentioned before, email marketing is one of the most cost-effective marketing techniques out there. Not only do you not have to spend money on advertising space like you would with traditional media, but you also don’t have to pay anyone to design or write your emails—you can do all that yourself!
- It’s measurable Unlike other marketing techniques like print ads or television commercials, it’s easy (and free) to track the success of your email campaigns using tools like Google Analytics or MailChimp reports. This data can help you optimize your future campaigns for even better results.
- It generates results When done correctly, email marketing can generate some serious results for your business in the form of increased traffic and conversions. And at the end of the day, that’s what it’s all about!
Email lists are a simple but effective way to keep your customers informed about your business. By growing your list, segmenting your subscribers, and tracking your results, you can ensure that each and every email campaign is targeted and successful.