Introduction
Every business must have a domain name that attracts customers or clients. Before you settle for a name, remember that a domain name is more than just selecting an attractive name. Some procedures must be followed and one must make sure that the domain name is not already taken by another business. Choosing the best domain name is similar to naming your child. It will be the name of your business and changing it won’t be easy. Therefore, you must think through it before settling for a name. Among the most important considerations while choosing a domain name include
Keywords
You should consider keywords when you buy a domain and hosting. Keywords are very important and they are not only used in writing content. Search engines such as google will use your domain name to rank and know what your business deals in. Although keywords are important, you should not add them to your domain name anyhow. Always make sure that the keywords are very relevant to the website. If you do not know how to choose the right keywords, you can still use google keyword planner to help you make a choice.
Consider the name length
When you are choosing a domain name, you should never forget to consider the length. The best domain names are those that are short. Short domain names are suitable because they can easily be remembered by clients and customers. Typing them is also easy and this will give your clients an easy time when they are trying to find you. Besides, a short brand name communicates what your brand or business is all about. Long domain names are also suitable for businesses but some are very difficult to remember. Therefore, it is better if you stick to short domain names.
The availability of the name
Just because you have a name in mind mean the name is available. After picking a name, the next important step is to check for its availability. Doing this will help you stay away from trouble or avoid breaking the law. If the name is available, you can go ahead and use it but when it has already been registered, think about a new name. For example, you cannot call your sneaker business Nike when Nike already exists. Doing so will earn you a legal suit that will drain you to the ground.
Flexibility
This is also another important factor that you must always consider when you are choosing a domain name. This is a very important consideration because it will affect your expansion and the possibilities of growth. Although being specific with your brand name may attract customers and more business, it can also affect your ability to grow. Therefore, think about flexibility when you are coming up with a name.
Simplicity
Make sure that your domain name is as simple as possible. That way, many people can easily remember it. The name should not only be easy to pronounce but also to type. The best domain name should not require users to think too much.